Tag Archives: chewing gum

Wrigley’s Extra Commercials

Posted on November 21, 2008 by Bibi

Joining humour and attractive images has been very used in the last product campaigns. If you make the public smile you won some points, that’s probably the idea. The agency DDB Sydney used this strategy to the last year’s campaign … Continue reading →

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Maurizio Savini

Posted on January 25, 2008 by

The Italian artist Maurizio Savini makes amazing sculptures with fibreglass and pink chewing gum. Mario Codognato wrote about his work: The sensual act of chewing, the voluptuous warmth of rebelling saliva, the artificial and secretly aseptic fragrance which spreads from … Continue reading →

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