Taking the Wheel

Société Lorraine Diétrich

Taking the Wheel: Manufacturers’ Catalogs from the First Decade of American Automobiles.

Several hundred photomechanical reproductions from the pages of motor vehicle (automobiles and some trucks) manufacturers’ catalogs from 1909, in the first decade of the automobile industry. Primarily monochrome, interspersed with surprisingly lavish color plates, the images include parts diagrams, engine works, and model inventory.

Those first cars had pretty model, like Palmer-Singer Model XXXII, very coloured, Moline 1909 Model “M” Touring car and Model 5 Runabout.

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