Classic Television Commercials

Kroger Eggs
Nowadays, as a clear result of the huge competition among the companies and products, most of the commercials are made to sell ideas, a style of life. They made a commercial to sell not only a a pretty mobile with a pretty design, MP3 support and camera; they made it to you because the cool people, with an innovative style have it, and if you want to be like them you buy it. Maybe you are not the kind of people which is easy manipulated by the media, however you know that’s how it works.
But the things were a bit different in the beginning. The commercials were made to show how good is that product, to show it works and how it’s going to solve your problem – yes, this keeps happening in the ads. Many of them were a kind of manual to show a new product works – and this keep happening. They were much longer than the current ones, I mean really longer for us now.
And some strategies didn’t change: the idea of create an empathy between the person or character that announced the product and the consumer was there since the beginning, but not so much glamorized as it happens now. The way that makes you memory a name by repetition or using a song was there. And specially a happy end: buy that product will make you happy or happier. And long life to capitalism! That’s how it works.
All this was just an introduction to a selection of vintage television commercials available at Archive.org. This is just a small selection of all the material available there. I chose them to post some time ago, but the Official Google Video Blog was faster. Among the videos you are going to find vintage ads of Band-Aid, Chevrolet, cereals, Gillette, Coca-Cola, deodorant, Alka-Seltzer, cars, creams, tea and beer. One more reason to watch them: many of them are animations. Enjoy!
– Classic Television Commercials (Part I): Band-Aid, Gillette Blue Blades, Remington Electric Shaver, Gillette Super-Speed Razors, Mum Creme Deodorant, Pepsodent and Dodge. downloadwatch it
– Classic Television Commercials (Part II): Chevrolet Trucks, Renalt Dauphine, Chevrolet and Delco Dry Charge Battery. downloadwatch it
– Classic Television Commercials (Part III): Speedway “79” Power Fuel, Esso Extra Gasoline, Bank of America, Lucky Strike, Muriel cigars, Kool “snow fresh filter” menthol cigarettes, Marlboro cigarettes, Robert Burns cigars, Winston cigarettes and Ajax. downloadwatch it
– Classic Television Commercials (Part IV): S.O.S. cleaning pads, Raid Bug Killer, Tide laundry detergent, Instant Maxwell House Coffee, Tea – Tea Council, Inc., Hamm’s – The Beer Refreshing, Carling Black Label Beer and Rheingold Extra Dry Lager Beer. downloadwatch it
– Classic Television Commercials (Part V): Budweiser, Ballantine’s Brewer’s Gold, Gallo Grenache Rose, Lipton Soup, Ritz crackers and Skippy Peanut Butter. downloadwatch it
– Classic Television Commercials (Part VI): E-Z POP Popcorn, JELL-O New Instant Pudding, Kroger Fresh Eggs, PET Evaporated Milk, Maypo Oat Cereal, Andersen Split Pea, Beef Burger, Cream of Chicken and Old Fashioned Bean Soups, JELL-O Gelatin Dessert. downloadwatch it
– Classic Television Commercials (Part VIII): Country Corn Flakes, Alka-Seltzer, Dristan, American – certified lead-free gasoline, two ads of Lustre-creme shampoo, National Association of Broadcasters, Goodyear, two Coca-Cola ads, two ads of Colt 45 Malt Liquor, Volkswagen, a black and white and a coloured version of fashion ad, Bactine medicated skin cream, Alka-Seltzer, Bactine medicated skin cream, Alka-Seltzer, Noxzema medicated instant shave, Marlboro, The 1967 American Motors, Heinz Pickles, Shearson Hammill, Oil Heat. downloadwatch it (this is probably the number VII of this series, just with the wrong number)
– Television Commercials (1950s-1960s): Country Corn Flakes, Alka-Seltzer, Dristan, American – certified lead-free gasoline, Lustre-creme shampoo, National Association of Broadcasters, Goodyear, Coca-Cola, Colt 45 Malt Liquor, Volkswagen, Bactine medicated skin cream, Alka-Seltzer, Noxzema medicated instant shave, Marlboro, The 1967 American Motors, Heinz Pickles, Shearson Hammill and Oil Heat. downloadwatch it

Updated: watch all the videos in just one page, at Videos with Bibi post.

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8 Responses to Classic Television Commercials

  1. João M. says:

    Alguns deles eu já conhecia… No youtube vi também comerciais brasileiros e espanhóis.
    Em alguns dos brasileiros, os locutores costumavam BERRAR os textos, inclusive as vozes femininas. Era sinistro, assustador até… E muitas vozes eram conhecidas, como Cid Moreira, Tarcísio Meira, etc. Todos gritando.

  2. mod*mom says:

    i love your blog!
    thank you for posting those vintage ads on google!
    that’s how i found your blog.
    i posted vi to my site.
    thank you!

  3. FRedda says:

    hello Bibi, thanks f0r sharing these w0ndrous commercials. will check them out t0morrow…^^
    as for what you said: i totally agree.
    i think John berger was right -on when he said that publicity and ads work by stealing our self-love (love for who and what we are) and offers it back to us for the price of the producT. the buyer bec0mes disatisfied with his life , not society but his life WITHIN society.
    i’m all for nice commercials and ads but i also understand that most of the ads these days wanna show that freedom to be happy and fulfilled is the same as freedom to acquire and choose what y0u will buY.
    again, thank y0u~~~
    *^__^*

  4. FRedda says:

    hello Bibi, I already watched the commercials,
    I’m so happy to see the one for tea, I can almost taste the tea, it’s so beautifully d0ne. you can see tHat THE pers0n sipping tea is not to be ENVIED because of his lifestyle and glamor (elegance, authority, p0wer) but because of the tea he’s haVing… really beautifuL. even the cute slogan “take a tea and see” s0unds perfect and charMing….
    thanks agaiN~
    *^___^*

  5. mod*mom says:

    one thing about google videos, is when you’ve downloaded them to play within your blog, you can’t “customize the text” like change the size, font + color or anything. if you try to edit it at all, the whole video is deleted from your blog. that’s what happened to me. i like the look + size of the google video better than youtube though.
    can you tell me how to copy videos from websites onto google video? there’s a nice one about the history of eletrolux vacuums on electrolux. com + one about the palais bulle pierre cardin house on a french tv site. do i need a special software? are you on vacation?

  6. mod*mom says:

    hello bibi,
    i mean please can you tell me how to copy videos onto google?

  7. Marty Weil says:

    The vintage commercials and ads are great. I try to feature similar items on my blog with a slightly different spin. Seems we have a kindred interest in the old and unique. Keep up the great blogging work! I know it isn’t easy.

  8. Casper says:

    Brilliant! How about also starting up a collection of new ads from different parts of the world?
    Here is one, which I’ve uploaded onto YouTube (it’s for a Brazilian beer):

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