Nowadays, as a clear result of the huge competition among the companies and products, most of the commercials are made to sell ideas, a style of life. They made a commercial to sell not only a a pretty mobile with a pretty design, MP3 support and camera; they made it to you because the cool people, with an innovative style have it, and if you want to be like them you buy it. Maybe you are not the kind of people which is easy manipulated by the media, however you know that’s how it works.
But the things were a bit different in the beginning. The commercials were made to show how good is that product, to show it works and how it’s going to solve your problem – yes, this keeps happening in the ads. Many of them were a kind of manual to show a new product works – and this keep happening. They were much longer than the current ones, I mean really longer for us now.
And some strategies didn’t change: the idea of create an empathy between the person or character that announced the product and the consumer was there since the beginning, but not so much glamorized as it happens now. The way that makes you memory a name by repetition or using a song was there. And specially a happy end: buy that product will make you happy or happier. And long life to capitalism! That’s how it works.
All this was just an introduction to a selection of vintage television commercials available at Archive.org. This is just a small selection of all the material available there. I chose them to post some time ago, but the Official Google Video Blog was faster. Among the videos you are going to find vintage ads of Band-Aid, Chevrolet, cereals, Gillette, Coca-Cola, deodorant, Alka-Seltzer, cars, creams, tea and beer. One more reason to watch them: many of them are animations. Enjoy!
– Classic Television Commercials (Part I): Band-Aid, Gillette Blue Blades, Remington Electric Shaver, Gillette Super-Speed Razors, Mum Creme Deodorant, Pepsodent and Dodge. download – watch it
– Classic Television Commercials (Part II): Chevrolet Trucks, Renalt Dauphine, Chevrolet and Delco Dry Charge Battery. download – watch it
– Classic Television Commercials (Part III): Speedway “79” Power Fuel, Esso Extra Gasoline, Bank of America, Lucky Strike, Muriel cigars, Kool “snow fresh filter” menthol cigarettes, Marlboro cigarettes, Robert Burns cigars, Winston cigarettes and Ajax. download – watch it
– Classic Television Commercials (Part IV): S.O.S. cleaning pads, Raid Bug Killer, Tide laundry detergent, Instant Maxwell House Coffee, Tea – Tea Council, Inc., Hamm’s – The Beer Refreshing, Carling Black Label Beer and Rheingold Extra Dry Lager Beer. download – watch it
– Classic Television Commercials (Part V): Budweiser, Ballantine’s Brewer’s Gold, Gallo Grenache Rose, Lipton Soup, Ritz crackers and Skippy Peanut Butter. download – watch it
– Classic Television Commercials (Part VI): E-Z POP Popcorn, JELL-O New Instant Pudding, Kroger Fresh Eggs, PET Evaporated Milk, Maypo Oat Cereal, Andersen Split Pea, Beef Burger, Cream of Chicken and Old Fashioned Bean Soups, JELL-O Gelatin Dessert. download – watch it
– Classic Television Commercials (Part VIII): Country Corn Flakes, Alka-Seltzer, Dristan, American – certified lead-free gasoline, two ads of Lustre-creme shampoo, National Association of Broadcasters, Goodyear, two Coca-Cola ads, two ads of Colt 45 Malt Liquor, Volkswagen, a black and white and a coloured version of fashion ad, Bactine medicated skin cream, Alka-Seltzer, Bactine medicated skin cream, Alka-Seltzer, Noxzema medicated instant shave, Marlboro, The 1967 American Motors, Heinz Pickles, Shearson Hammill, Oil Heat. download – watch it (this is probably the number VII of this series, just with the wrong number)
– Television Commercials (1950s-1960s): Country Corn Flakes, Alka-Seltzer, Dristan, American – certified lead-free gasoline, Lustre-creme shampoo, National Association of Broadcasters, Goodyear, Coca-Cola, Colt 45 Malt Liquor, Volkswagen, Bactine medicated skin cream, Alka-Seltzer, Noxzema medicated instant shave, Marlboro, The 1967 American Motors, Heinz Pickles, Shearson Hammill and Oil Heat. download – watch it
Updated: watch all the videos in just one page, at Videos with Bibi post.
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