Colours like no other

Colours like no other

Do you remember the pictures of 250,000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco for a Sony Bravia commercial, with the slogan “Colour like no other”? Well, I didn’t have any news about the TV commercial, until this week. The commercial was released in the end of of last year, but since I live in Brazil I never watched it on TV here. It’s beautiful: the music is great, the concept is genius and the result is damn cool. I wished to be there when they made it, it had to be super fun. I’m in love with those super coloured bouncing balls.

The Sony site for that commercial has other interesting things to check. A must see is the Behind the scenes page with the making of videos, specially this one, explaining how the video was made.

An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

Other page to visit there is the one about the lovely song, Heartbeats, composed by José González. It’s all pretty and cool, but there is more. Someone made a parody of that ad, called Mine 2 Trailer – Bunny Hopping Like No Other. You can check it below too. (Thanks André!)

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6 Responses to Colours like no other

  1. bluewyvern says:

    Thank you for posting that. I heard about the commercial a while back, but something always went wrong when I tried to view it and I eventually forgot about it…thanks for the second chance to see! 🙂

  2. PE Fronning says:

    I thought the song was composed by the Knife…

  3. Sony Bravia Commercial Pelts San Francisco with 250K Superballs

    You know those colorful, high-bouncing superballs? A Sony commercial filmed in SF last summer bounced 250,000 of them down the city’s hilly streets, setting the chaos to some strummy acoustic music. See pictures and video.

  4. It was originally by The Knife. González covered the song on his latest album (the Bravia web site says as much).

  5. Bibi says:

    Yes, I forgot about it after see the pictures. The photos were great, but the result was stunning.
    No idea PE, I’m just reading what they said. I don’t know The Kinfe, or I know just one song of them.
    But as Adam said, it was origianly from The kinife. I prefer the González version. 🙂

  6. P-E Fronning says:

    Of course it’s by the Knife. They are Swedish so I’m a bit touchy:)Haha. I like both versions. They are far apart. Funny film by the way!

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