Do you remember the pictures of 250,000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco for a Sony Bravia commercial, with the slogan “Colour like no other”? Well, I didn’t have any news about the TV commercial, until this week. The commercial was released in the end of of last year, but since I live in Brazil I never watched it on TV here. It’s beautiful: the music is great, the concept is genius and the result is damn cool. I wished to be there when they made it, it had to be super fun. I’m in love with those super coloured bouncing balls.
An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.
Other page to visit there is the one about the lovely song, Heartbeats, composed by José González. It’s all pretty and cool, but there is more. Someone made a parody of that ad, called Mine 2 Trailer – Bunny Hopping Like No Other. You can check it below too. (Thanks André!)