Who’s There? – Incomplete Guide to Blogs and the New Web, the new ebook of Seth Godin, is available for free . He says about it:
Who’s There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It’s not designed to sell you one service instead of another, either.
Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
(via Micro Persuasion)